
What is CRM?
Even if you’ve never used a CRM before, you’ve probably heard the term echoing through your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and drives sales.
What can CRM do for You?
- Spreadsheets are hard to update, interpret, and keep in sync with your team.
- Valuable customer information hides in your employees’ in.
- Notes get lost or thrown away.
- Customer communication is inconsistent between your employees.

CRM software centralizes your customer data so that everyone at your company can access all the information they need from one platform.
1. Consolidate all your data into one easy-to-access location
- Contact information.
- Communication history.
- Customer history
Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM automates many of these repetitive admin tasks so your team can spend less time typing and more time selling.
2. Sell more, faster
- Constantly improve your sales methods.
- Accurately predict your sales.
- Get new hires up to speed quickly
- Provide a better customer experience
CRM data also helps you anticipate your customer’s needs before they reach out to you, and your support team can keep your customers happy by solving their problems as soon as they arise.
3. Stay focused on your customers
- Never drop the ball.
- Stay in the loop.
- Invest in what’s working, and stop what’s not