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What is CRM?

Even if you’ve never used a CRM before, you’ve probably heard the term echoing through your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and drives sales.

What can CRM do for You?

  • Spreadsheets are hard to update, interpret, and keep in sync with your team.
  • Valuable customer information hides in your employees’ in.
  • Notes get lost or thrown away.
  • Customer communication is inconsistent between your employees.

But what is CRM software? And what can it do for you?

CRM—or customer relationship management—is business software that helps individuals and teams maximize their customer communications and sales efforts.

CRM isn’t simply an address book. It empowers your team to build relationships more effectively and provide the best customer experience from evaluation to purchase and beyond.

In the past, only the largest companies could afford CRM software, and it was complicated to learn and implement. Today, businesses of all sizes have access to easy-to-use, affordable CRM software options.

In this article, we’ll explain the value that CRM can bring to your business, how to know if your business is ready for CRM, and what to consider when evaluating different CRM products.

CRM software centralizes your customer data so that everyone at your company can access all the information they need from one platform.

1. Consolidate all your data into one easy-to-access location

  1. Contact information.
  2. Communication history.
  3. Customer history

Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM automates many of these repetitive admin tasks so your team can spend less time typing and more time selling.

2. Sell more, faster

  1. Constantly improve your sales methods.
  2. Accurately predict your sales.
  3. Get new hires up to speed quickly
  4. Provide a better customer experience

CRM data also helps you anticipate your customer’s needs before they reach out to you, and your support team can keep your customers happy by solving their problems as soon as they arise.

3. Stay focused on your customers

  1. Never drop the ball.
  2. Stay in the loop.
  3. Invest in what’s working, and stop what’s not