What is white label software?
White-label Softwares are generally unbranded fully developed Softwares resold by Saas companies after renaming and rebranding as their software. Businesses can purchase access to the software, add their branding to it and resell it as their own as though it was developed by themselves. There are many reasons why this can be a better alternative to custom software that is developed from the ground up. White label software is usually sold under a software as a service or SaaS model, making it very attractive to businesses who cannot fork up the entire cost of the license upfront.
What is white label SaaS reselling?
“White label” means that you can brand the SaaS product as if it were your own.
It’s the process of buying a re-brandable product/service, and then re-selling it under your own brand name to the end customer. It’s a great way to offer more services to clients without adding additional work for your team! White-labeling gives providers access to a large distribution network through their reseller partners, and resellers can expand their product and service line easily. The key to Whitelabel is anonymity, as consumers who buy the end product are not aware that it was originally produced by a white-label provider.