What is white label software?

White-label Softwares are generally unbranded fully developed Softwares resold by Saas companies after renaming and rebranding as their software. Businesses can purchase access to the software, add their branding to it and resell it as their own as though it was developed by themselves. There are many reasons why this can be a better alternative to custom software that is developed from the ground up. White label software is usually sold under a software as a service or SaaS model, making it very attractive to businesses who cannot fork up the entire cost of the license upfront.

Smart softwares

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Smart softwares

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Smart softwares

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Smart softwares

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What is white label SaaS reselling?

“White label” means that you can brand the SaaS product as if it were your own.

It’s the process of buying a re-brandable product/service, and then re-selling it under your own brand name to the end customer. It’s a great way to offer more services to clients without adding additional work for your team! White-labeling gives providers access to a large distribution network through their reseller partners, and resellers can expand their product and service line easily. The key to Whitelabel is anonymity, as consumers who buy the end product are not aware that it was originally produced by a white-label provider.

Private label software

A private label software is manufactured by a contract or third-party manufacturer and sold under your brand name. As the buyer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like. Typically you pay to have it produced and delivered to your warehouse or store, although you can sometimes contract to have it drop shipped. You then sell the product to other wholesalers or directly to consumers.

Reseller of Products

Contrast the above with buying software from other companies with their brand names on them. In this case, you buy the product from the manufacturer with their label (and brand) on it. You then resell the product to your customers.

White Label Products

White label softwares are manufactured by a contract or third-party manufacturer and sold under your brand name. As the buyer, you only specify what the label looks like. In this case, the manufacturer is already an expert in manufacturing the product you want, they produce the same product under other brand names, and therefore the manufacturer specifies what goes in it and how it’s packaged other than the brand name you specified that appears on the label.